Cablato ^Company

For the past 70 years broadcast TV advertising practices have remained fairly unchanged. The advent of data proliferation, technology advancements & shifting consumer behavior have created an opportunity for a seismic shift in how TV advertising is planned, targeted, purchased and measured - moving media dollars from traditional broadcasting to addressable TV advertising. The next phase of broadcast and addressable TV evolution is the ability to personalize and serve dynamic video content and advertising, which aligns the content the consumer views to their interests, location, viewing habits or even the weather. Developing broadcast ready video personalization technology is extremely complex, with the technology needing to not only serve broadcast quality TV advertising, but also work seamlessly within the myriad of existing broadcast technologies, processes and regulations. Cablato has built the first technology solution that overcomes these challenges, enabling advertisers to create and serve highly engaging personalized video ads at scale, and to integrate into buy-side and broadcaster technology stacks that provide broadcasters with a new untapped revenue stream. Quantifiable KPIs / Business Performance Cablato has built the first video personalisation technology solution for OTT and addressable TV enabling advertisers to create and serve highly engaging personalized video ads at scale. Challenges we've had to solve in order to scale and get buy-in - Dynamic video creation and ad serving for both broadcaster managed & programmatic addressable TV - Cloud rendering and use of dynamic content within linear video files - Regulations, content approval and management - Buy-side technology integrations and use of data for personalisation - Sell-side technology integrations and use of data for personalisation